Additionally, market participants are incorporating new features to make the STB compatible with 5G networks since 5G is being developed throughout most countries. Digital video recording is the most crucial feature that allows viewers to watch and record their favourite shows.

Technological innovations led to the development of a wide range of STBs equipped with various features, making competition fierce among the various set-top-box providers.Due to digital transmissions, set-top boxes offer a better viewing experience and aid in preventing the broadcast of illegal channels in India. For instance, the Cable Television Networks (Regulation) Act was amended by the Indian government to mandate STBs. The STB market is also being driven by government rules mandating the installation of set-top boxes, the deployment of OS-based devices by STB makers, and the move from analogue switch-off to digital switch-off in developing nations.Moreover, as set-top box enhances the quality of cable networks, it is well adopted in cable networks due to the benefits of various value-added services, like HD channels, channel pack subscriptions, and interactive videos. In addition, the strong demand for an android set-top box for improving engagement with subscribers and creating value for every member's home entertainment service is primarily driving the market's growth. The need for set-top boxes that deliver HD and UHD content is driven by the need for higher picture resolution, which is parallel to the rising sales of high-definition TVs.The government imposed lockdowns during the COVID-19 pandemic to stop the virus's transmission, which had impacted the supply chains of numerous telecom service providers. The Set-top Box Market is expected to register a CAGR of -1.50% during the forecast period.

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